Behind the lens
With 15 years of experience in first documentary photography and then fashion photography, it became natural for me to start capturing weddings. My goal is to capture true moments that contain elements of authenticity while still being visually beautiful. This fusion comes naturally from my documentary/fashion background and has given me the opportunity to shoot over 200 weddings.
My love for photography started as a 13-year-old geek running around with my mother’s digital camera (it had 1 megapixel) taking pictures of everything from insects to people. I was completely fascinated by the fact that I could freeze a moment and keep it forever.
Without knowing it - those days span me into a lifelong passion that has followed me since.
For several years I focused on documentary photography, telling stories with photos from Cuba, South Africa, Argentina, Paraguay and Spain. I later studied photo journalism at Biskops Arnö, in Sweden. Ive worked with Sida - A government agency working on behalf of the Swedish government, with the mission to reduce poverty in the world. Participating in several exhibitions.
Although I was very young at the time, the primary thing that I learned, was that it was all about story telling.
- Telling stories is how we perceive the world, and ourselves. Photography at its best is just about that. Simply capturing those moments that together tells the whole story.
I later crossed over to fashion and advertising photography. It was no longer only about telling stories, suddenly it became very important for the stories to be visually perfected as well. Working with brands such as H&M and IKEA, I learned the tools to complete the full circle.
A few years ago, by coincidence, I took a wedding assignment.
I instantly fell in love. Documentary/fashion photography is the perfect fusion for wedding photography.
Capturing those split seconds of emotions, while maintaining the beauty is what I do best. I use the same equipment and ideas from the fashion industry and combine it with the curiosity of documentary photography.
I am very thankful for being able to work with my passion. It has also given me the opportunity to meet people all over the world and take part in their most important days. Believe me - magic is real.
"My goal is to tell your story through a series of beautiful visuals throughout your most important day. To create a storybook which will last you a lifetime.
Good photography grows in value over time - like a good bottle of wine."
"Josef has the ability to be present and available without being seen or noticed, it enables his to capture real genuine moments.
He has a warm, positive personality, he fully listened to our wishes, while complementing with his own suggestions, based on his own heavy experience."
"Josef is amazing to work with. He is social, detailed oriented and helps with clear directives. We couldn't have picked a better photographer for our day!"
Daniela & Christoffer
"He is professional and very good at his job, but also very social and charming.
We will warmly recommend him for our friends when they get married!"
Nicole & Oliver
"Josef is an amazing photographer who knows exactly how to make you feel comfortable in front of the camera."
Elena & Michael